Mercedes C-Class Coupe

The expressive Mercedes C-Class Coupé sees Mercedes-Benz, now in its 125th year of corporate history, entering a new market segment and for the first time offering a compact, classic coupé. This youthful, sporty two-door car was unveiled at the 2011 Geneva Motor Show.
The new model deploys the progressive technology featured on the soon to be launched new generation of the C-Class to deliver an impressive coupé format that combines pure fun at the wheel with exemplary efficiency. In terms of attitude, this debuting model is tailored to a customer group aged 35 to 45 for whom professional success, love of life and a strong sense of responsibility are all important.
"By extending the C-Class portfolio, we are consciously targeting new customers," says Dr Joachim Schmidt, Head of Sales and Marketing at Mercedes-Benz Cars.

"The new model is youthful, stylish and dynamic. What we are offering is an exceptionally sporty way to enter the world of the Mercedes-Benz coupé."
The design: dynamic with classic coupé proportions
From the side, the new coupé beguiles the onlooker with its compact proportions, low silhouette (41 mm flatter than the saloon) with powerful shoulders and a narrow C-pillar in a classic three-box design. Typical coupé features include the short front overhang, long bonnet, steeply raked windscreen and long, stretched out roof. The cabin extends far beyond the rear axle over the rear window in its flat position to a sportily short tail end.

Audi Urban Concept

Audi is once again opening up new horizons: the Audi urban concept is a 1+1-seat, ultra-light car for congested urban spaces. The technical study being presented at the 2011 International Motor Show (IAA) in Frankfurt does not fit under any of the conventional categories - the Audi urban concept combines elements of a racing car, a fun car and an urban car into one radical new concept. In addition to a Sportback model, Audi is also presenting a Spyder variant.

The Audi urban concept is not based on any previous model - its development is solely oriented on the strict principles of lightweight construction, efficiency and reduction. The result is a concept car with no unnecessary weight, and one that concentrates on the pure essence of sporty motion.
The Audi urban concept has a sleek body. The wheels are free-standing, their surrounding protective plates feature blinking strips of LED lights. The highly concentrated look of the technical study, with its forward-urging lines, is dynamic and emotional - it lends Audi's design language a completely new impetus.
On board there is room for two people, their position slightly staggered and at a sporty, low level. All controls and materials are subject to the dictates of ultra-lightweight construction in order to ensure that the sensory experience they convey is unique and compelling. The driver can adjust the steering wheel and pedals to his own body measurements. Characteristic features of the Spyder include its low, continuous window area and its doors that open diagonally to the top.
The technology in the Audi urban concept reflects the full capabilities of the brand, especially when it comes to ultra-lightweight construction. The cockpit consists of carbon fiber-reinforced polymer, which integrates the undercarriage of both seats. The Audi urban concept rolls on wheels with a 21-inch diameter.
Two e-tron electric motors provide the propulsion - providing the ultra-light Audi urban concept with the ability to accelerate powerfully. A lithium-ion battery supplies the energy - ideal for extended city tours.

Audi Urban Spyder Concept

Audi is once again opening up new horizons: the Audi urban concept is a 1+1-seat, ultra-light car for congested urban spaces. The technical study being presented at the 2011 International Motor Show (IAA) in Frankfurt does not fit under any of the conventional categories - the Audi urban concept combines elements of a racing car, a fun car and an urban car into one radical new concept. In addition to a Sportback model, Audi is also presenting a Spyder variant.

The Audi urban concept is not based on any previous model - its development is solely oriented on the strict principles of lightweight construction, efficiency and reduction. The result is a concept car with no unnecessary weight, and one that concentrates on the pure essence of sporty motion.
The Audi urban concept has a sleek body. The wheels are free-standing, their surrounding protective plates feature blinking strips of LED lights. The highly concentrated look of the technical study, with its forward-urging lines, is dynamic and emotional - it lends Audi's design language a completely new impetus.
On board there is room for two people, their position slightly staggered and at a sporty, low level. All controls and materials are subject to the dictates of ultra-lightweight construction in order to ensure that the sensory experience they convey is unique and compelling. The driver can adjust the steering wheel and pedals to his own body measurements. Characteristic features of the Spyder include its low, continuous window area and its doors that open diagonally to the top.
The technology in the Audi urban concept reflects the full capabilities of the brand, especially when it comes to ultra-lightweight construction. The cockpit consists of carbon fiber-reinforced polymer, which integrates the undercarriage of both seats. The Audi urban concept rolls on wheels with a 21-inch diameter.
Two e-tron electric motors provide the propulsion - providing the ultra-light Audi urban concept with the ability to accelerate powerfully. A lithium-ion battery supplies the energy - ideal for extended city tours.